Under the title "There’s a way but no gospel," Tali Cheruti-Sober reported on the difficulties experienced by Maoz Yinon in opening up the "Jesus Trail." Despite enlisting the support of the Government Tourist Office, erecting basic sign posts, publishing a map, and creating a web site, they have been virtually left to run the trail by themselves – with the help of international volunteers. "’We’re talking about a national site in the possession of the State which has no public sponsor to develop and market it,’ says Yinon, ‘and that’s a great pity.’" Typically, however, this is not the end of the story. Rather than investing in the already-existing trail, the Jewish National Fund has plans to implement a rival "Gospel Trail" – "a plan initiated in 2000, buried in the Intifada, and abruptly resurrected. The trail – like its name – is almost identical to the Jesus Trail. … It will be signposted by black basalt stone markers very expensive to prepare. New trails will be blazed – and the cost: three million shekels, with an option of development. The fact that two virtually identical trails will be marketed separately to the same tourist market does not put off the project’s organizer, Amir Moran: ‘We are dealing with principles according to which heritage paths are being built and for which comprehensive and organized work is necessary. … We have no opposition to a private project, but that isn’t the way of the State.’"
There must be a lot of better ways to spend that money. We’ve noted the original “Jesus Trail” before here and here and here.