From ICEJ News:

Israel’s Tourism Ministry announced on Monday that 1.9 million tourists visited the country between January and July, keeping 2010 on track to be a record year for incoming tourism and breaking the magic number of 3 million. The numbers are already a 34% improvement over last year, and also include data indicating tourists are highly satisfied with the quality of local tour guides, the historic sites they were taken to see, and services offered in restaurants, bus lines, gift shops and hotels. “The consistent growth in incoming tourism over recent months, alongside the increasing satisfaction tourists feel toward the service they receive in Israel, should not be taken for granted,” said Tourism Minister Stas Meseznikov. “This is the result of large investments in marketing, public relations, infrastructure development, encouraging investors and upgrading the training and service frameworks.